There’s a constant wave of new artists breaking through the seams which can be both exciting and somewhat confusing.  With this current multitude of production preferences, bubbled personalities, and rap styles, it can get hard to distinguished who will be around for the long haul.

That being said, there’s just something about Atlanta that always captures true gems we need to keep on our radar. This week, rapper Noviiimber dropped the official music video for “Full Octane” directed by Benjididit and edited by Maliputyouon. The track previously released back in July via SoundCloud. There’s a sleek energy to its’s tempo and we wouldn’t be surprised if this artist took in some west coast influences as well. Stay tuned for more on Noviiimber.

Watch the full music video below.